Advanced Activation
With a solid foundation in place, we activate your data for maximum growth. This phase involves implementing sophisticated solutions that solve the challenges of modern marketing, from browser tracking limitations to complex e-commerce funnels.
Our Services
Advanced Activation
Server-Side GTM Foundation Setup:
The gold standard for data accuracy. We establish a secure, server-side GTM container to improve data resilience and future-proof your measurement strategy.
Meta CAPI & Other Conversion APIs:
We create a direct, reliable server-to-server connection between your website and ad platforms like Meta, ensuring you capture more conversion data than is possible with the browser pixel alone.
Google Ads Enhanced Conversions:
We configure your system to securely send hashed, first-party customer data to Google Ads, dramatically improving the accuracy of your conversion measurement and attribution.
Advanced GA4 E-commerce Tracking:
We implement a robust data layer and GTM configuration to meticulously track every step of your customer's journey, from product impression to final purchase.
Data Integration (CRM, etc.):
We help you send data from your analytics stack to other platforms (like CRMs or data warehouses) using tools like Measurement Protocol.